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Automobile Dealers Explore New Business Models: Personalized Service Becomes Key

intensified market competition

The after-sales business of 4S stores faces severe challenges, including intensified market competition, increased output value, and increased difficulty in profitability. In terms of renewal business, the entry of premium income has been tightened, the competitive environment is harsh,automotive industry supply and the pressure from insurance companies' telemarketing is also enormous. This means that 4S stores need to work harder to improve service quality and customer satisfaction in order to stand out in the fierce market competition. To address these challenges, 4S stores can take a series of measures to enhance the competitiveness of their renewal business. For example, strengthening cooperation with insurance companies and providing more insurance product choices; Optimize the renewal process and improve customers' renewal experience; Strengthen customer relationship management,automotive industry services establish long-term and stable cooperative relationships, etc.

In terms of accident car business, the scale of insurance premiums has decreased and the ratio of production to insurance has been reversed. 4S stores need to pay more attention to communication and exchange with customers, understand their needs, and provide more personalized service solutions.

The overall market share of fuel vehicles has declined, and the annual loss of brand customer retention is about 40%, which has brought a severe situation to dealers. In order to address this challenge and seek breakthrough opportunities, dealers need to continuously explore new business models and service methods.

Car dealers can consider providing more personalized and customized services. With the continuous changes in consumer demand, traditional standardized services are no longer able to meet their needs. Therefore, dealers can provide customers with a more personalized purchasing experience by deeply understanding their preferences and needs. For example, customers can be provided with customized vehicle configuration options or exclusive after-sales service plans.

Dealers can strengthen cooperation with technology companies and introduce more digital tools. With the continuous development of technology, through cooperation with technology companies, car dealers can apply digital management tools to car sales and after-sales service, improving customer experience and satisfaction.

In addition, distributors can also consider conducting cross-border cooperation and expanding into new business areas. As consumers' demand for cars becomes increasingly diverse, dealers can provide customers with more comprehensive services through cooperation with other industries. For example, we can collaborate with insurance companies to provide customers with one-stop automotive insurance services;automotive industry solution Or cooperate with tourism companies to provide customers with car rental and vacation services.

In short, car dealerships need to constantly explore new business models and service methods to meet market challenges and seek breakthrough opportunities. By providing personalized and customized services, strengthening cooperation with technology companies, and conducting cross-border cooperation, distributors can improve customer experience and satisfaction, thereby standing out in the fierce market competition.